Your consumer shops at more than one store…
Like Walmart, Target sells both online and in stores. It is a leading retailer whose data can be purchased from SPINS, IRI and Nielsen.
Whole Foods is owned by Amazon and is known for its high quality and ingredient standards.
Amazon is the largest online retailer and owner of Whole Foods. Amazon has an endless shelf, making it a retailer of highly innovative and new items that may not have distribution in traditional brick and mortar stores.

Your company has data from more than one source…

SPINS is a syndicated POS data provider with a focus on the Natural Products Industry. In addition to the Conventional Channel, SPINS has Natural Channel data.
IRI is a syndicated POS data provider with exclusive access to important conventional retailers, such as Kroger. IRI also manages portals for critical retailers Costco, HEB and 7-Eleven.
Shopify enables any business to sell directly to consumers. Many brands have thriving D2C businesses and use Shopify to help manage their internet storefront and track online sales.

Your CEO is annoyed it is not tied together.

Ours was too.

That’s why he founded DAAP.

DAAP creates harmonized datasets to help companies execute corporate data initiatives.

We specialize in the consumer packaged goods industry. Our clients include 50% of the Top 10 Largest CPG companies.